Media wise breakup of advertising spends

This chart shows how much of ad dollars are being spent online   vs print vs Television since 2014 onwards and also predicts 2016 media spends  How much  is being spent on online advertising ? what is being spent on magazine advertising ? It clearly shows online media spends has overtaken both TV and  Print advertising

Source: eMarketer Report Research Date: March 17th, 2015

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financial sector brand spends on Google advertising network

brands across the financial sectors with heaviest spends on on  google 

These are top 5 brands that spends heaviest on " Google advertising ( adwords)

1)State Farm spends spends on Google awords : $43.7 million

2)Progressive  spends on Google adverting :      :$43.1 million

3) Geico  ad spends across google networks        :$23.7 million

4)Quicken Loans adwords  spends ;                     $22.1 million
                 :
5) eHealth Insurance :$20.6 million:                   $ 20.6 million



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Retail, Automotive and Manufacturing ranks as the biggest advertisers

Which Industry Tops in terms of most advertising spends

 Retal, Auto and Manufacturing ranks among the top 3 industry which  has the highest  ad spending. Local business, Telecom and Financial services ranks  4th to 6th rank in ad spends
Somewhat surprising  is insurance companies rank at the bottom among the 10 industry which has the highest spending n ads. Personal Car products ranks 7th

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marketing and ad budgets for top 10 US companies

Source: Kantar Media Research Date: May 20th, 2015 

These are the marketing  and advertising budgets for top 10  US brands.

 Leading the list is the FMCG giant Procter and Gamble who according to adweek has reportedly increased their marketing budgets  by 5% this year. Comcast and General Motors are ranked 2nd and 3rd in terms of ad spends on marketing and promotion. While AT and T and L'oreal makes up the number 4 and 5 respectively (These spends are overall marketing spends which include online and mobile)

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