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25 Digital Transformation Case Studies In Retail from Happy Marketer Private Ltd

Interesting 10 facts on Barnes and Nobles you hardly knew

 Barnes & Noble originated in 1886 with a bookstore called Arthur Hinds & Company,

Number of Barnes and Nobles stores in 2014 : 661  . 

The Company  employs around   34,000 full and part time employees as of May 3, 2014.  

 Barnes & Noble stores range in size from 3,000 to 60,000 square feet  size, with an overall average store size of 26,000 square feet .

         source : barnes and nobles annual report : 2011-2014

follow the brand :10 "Best Buy" facts you wouldn't have known

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15 statistics of Best Buy which you would not have known

1. Global operating income of Bestbuy $1,450 million
2. Annual Revenue of Bestbuy in the U.S. $36,055 million
3. Operating income of Bestbuy in the US $1,437 million
4. Total number of Bestbuy stores worldwide 1,731
5. Number of people who shooped at its storeswithin the last 3 months in the U.S. 60.9 million
6. The Revenue per employee : $322,712
7. The average income per employee $9,968
8. Founded by Richard M. Schulze and Gary Smoliak in 1966 as an audio store
9.  In 1983, it was renamed and rebranded with more emphasis placed on consumer electronics
10. Best Buy's web sales grew more than US online sales average growth in 2014 
11. Online sales for the site grew by 17% in in 2015 Q1
12. 49% % of US household  upto income of  $75,000 shopped at Best Buy in the last 6 months
13. Global revenue of Best Buy Data (in million US dollars)
14. The number of  Best Buy  stores  surpassed 600 in US as it opened its first store in Shanghai , China in 2003
15. Best Buy has  1,056 Best Buy and 409 Best Buy Mobile stand-alone stores in the US( 2013)

data : : BestBuy, Research Institute: Research data as of June,2015

spending on back to school down by 6% , lowest since 2011

Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) and the top 3 items on which  Families will spend the most would be 

1) apparel and clothes 

2)school and stationery  supplies 

3)electronics and gadgets

spending on back to school is down by about 6% from last year and the lowest average since 2011, according to the NRF 

Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from last year’s estimated $26.5 billion.

industries spending the highest on google advertising program "adwords"

The above charts shows the industries that spends the highest on google's advertising program.

Google 's 2014  revenue from its advertising  program" adwords"   was  almost $56 billion, which was a 12% growth as compared to 2013 in which search giant raked up  $billion from its adwords and display ads program including local search

The break up of  industry verticals which topped spends on Google ads

1. Financial products  :$2  billion
2. Insurance products $2 billion
3. Online Retail :      $2;8 billion
4. Travel and Tourism: $2.4billion
5. jobs and education: $2.2 billion
6. Home and Gardening products: $2.1billion
7. Consumer electronics   $2 billion
8. automotive and Vehicle  :$2 billion
9. Internet and Telecom: $1.7 billion
10. Business and Industrial :$1.6 billion 

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