Start Up Focus :The making and funding of Spotify

CEO and Co-Founder of Spotify Daniel Ek became a multimillionaire at age 23 when he sold an online advertising company in his native Sweden in 2006.

Not many know that it was a rejection  from Google which made " Daniel what he has achieved today As a 16 year old he was turned away when he applied for a job at Google. This, daniel says was a start of a journey and a turning point  " when he undertook a resolution' of not letting age interfere with his knowledge and subsequently gave birth to an idea, which he has since never looked back 

The idea behind Spotify was " the opportunity" it gave to  the sputtering music industry to create an alternative to music-piracy services such as Napster. Spotify gives a cut of the revenue to record labels and music publishers, which in turn pay out their artists and songwriters at varying rates.

The major labels – Vivendi SA’s Universal Music Group, Sony Corp.’s Sony Music Entertainment and Access Industries’ Warner Music Group – also own about 15%of the company, collectively. Spotify reported in November that its 2013 revenue was €747 million ($842 million) and it lost €57.8 million ($65 million).

 Spotify revenue model is based on a bait that " offers a limited, free version of its service", hoping users will eventually subscribe. The company counts 15 million subscribers to its $9.99 premium plan, and about 45 million active users of its free, ad-supported version – by far the biggest global user base of any subscription music offering

List of  VC  Funding and Equity Investments in Spotify; As of 2015 137 VC funding firms have a stake in the company