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| Jonney Shih with Zenfone 5 First Generation |
According to Digitimes Asustek plans to unveil its second-generation ZenFone at CES 2015 in January 2015 and will add a 5.5-inch model under the product line. Asustek is planning to increase LTE models' shipment proportion to above 40% and will promote them more aggressively in markets such as China and the US.
The company will launch ZenFones in Brazil in October and TD-LTE-enabled models in the China market through cooperation with China Mobile in November, according to the company.
The ZenFone series is available in 12 markets worldwide: Taiwan, China, Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Vietnam, India, Russia, Turkey and the Philippines. The smartphone shipments grew strongly in July and August thanks to demand from Taiwan and countries in Southeast Asia and third-quarter shipments are expected to have out-performed the expected 2.6 million units.
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