Germany, UK and France top EU internet spends per user

The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump

How European nations ranks among the highest online spends per user

The UK leads in Internet shopping across europe   with a average   1071 sterling per shopper in 2014, which increased almost 10% in 2015  to record 1174 pounds

Online retail sales are predicted to reach £52.25bn in the UK this year,  which equals to 15% of retail sales online .

Germany ranks no 2 with with  an average german user spending 1023 sterling online as compared to 890 sterling in 2014 , showing a solid growth of  14% in 2015

France takes the next place with online shopping spends per person at 767  sterling, followed by Spain, Italy and Netherlands

Media wise breakup of advertising spends

This chart shows how much of ad dollars are being spent online   vs print vs Television since 2014 onwards and also predicts 2016 media spends  How much  is being spent on online advertising ? what is being spent on magazine advertising ? It clearly shows online media spends has overtaken both TV and  Print advertising

Source: eMarketer Report Research Date: March 17th, 2015

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industries spending the highest on google advertising program "adwords"

The above charts shows the industries that spends the highest on google's advertising program.

Google 's 2014  revenue from its advertising  program" adwords"   was  almost $56 billion, which was a 12% growth as compared to 2013 in which search giant raked up  $billion from its adwords and display ads program including local search

The break up of  industry verticals which topped spends on Google ads

1. Financial products  :$2  billion
2. Insurance products $2 billion
3. Online Retail :      $2;8 billion
4. Travel and Tourism: $2.4billion
5. jobs and education: $2.2 billion
6. Home and Gardening products: $2.1billion
7. Consumer electronics   $2 billion
8. automotive and Vehicle  :$2 billion
9. Internet and Telecom: $1.7 billion
10. Business and Industrial :$1.6 billion 

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Retail, Automotive and Manufacturing ranks as the biggest advertisers

Which Industry Tops in terms of most advertising spends

 Retal, Auto and Manufacturing ranks among the top 3 industry which  has the highest  ad spending. Local business, Telecom and Financial services ranks  4th to 6th rank in ad spends
Somewhat surprising  is insurance companies rank at the bottom among the 10 industry which has the highest spending n ads. Personal Car products ranks 7th

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search spends tanks 5%, as mobile now forms 25% of digital spends

 Source: Interactive Advertising Bureau Research Date: May 30th, 2015

Search spends slows down by 5% while , Mobile spends grew by  8% .

1)Meanwhile banners  ads  ranks no  3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )

2)Last year saw  unprecedented spends on mobile as spends grew by   8%  in 2014  and formed  25% of digital ad spends in contrast to  17% in 2013.Mobile ranks number 2 in overall brands spends across the online media

3)Search  spends  has been impacted  last year  as ad dollars started shifting  to mobile  as search spends declined 5%. Although search marketing ranks no 1 in digital spending  for both 2013 and 2014 , its share has come down to  38% in 2014 as compared to 43% in 2013

4)Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change
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